About John Roberson
CEO of Advent, author of The Experience Code, and the self-described Chief Cheerleader of a team that has spent three decades designing experiences that move people.
Designing experiences that move people
John leads Advent, the Nashville experiential design firm behind immersive environments for pro sports, higher education, entertainment, healthcare, and corporate brands. Over three decades and 2,500 projects, from the Kansas City Chiefs to Stanford University, his team has built a reputation for finding the story an organization already has and turning it into a place people can walk into.
He has stood in more than 200 stadiums, ballparks, and arenas, and he still believes the most important thing in any of them is how people feel when they walk in.
Your audience’s perception is your reality.
The Experience Code is his first book. It lays out the pattern his team has seen in every experience that truly persuades, and how any leader can use it.
Off the clock
John is a small-town kid from East Tennessee and a former cheerleader who still does toe touches in the office. Many Monday mornings at Advent start with what he calls a woo-hoo session.
[Add family, hometown, or personal details JR is comfortable sharing.]
Bring John to your next event.
Keynotes and leadership sessions built on the ideas in The Experience Code.